worst marketing idea ever?
May. 11th, 2007 04:35 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
Media Rights Technologies has apparently sent cease and desist letters to Apple, Microsoft, Adobe and Real Networks for "actively avoiding the use of MRT's technologies" (the X1 SeCure Recording Control) in Vista, Flash Player, Real Player, iTunes and the iPod. They claim that failure to use their technology is a violation of the DMCA.
Ooooookay. Well, that's certainly one way to get your product name out there; I surely hadn't heard of these guys and their product before today. Granted, I'm no marketing guru (and apparently neither is their marketing guy), but I think that there are probably far more effective ways to get your product licensed than "use our product or we'll sue you".
Ooooookay. Well, that's certainly one way to get your product name out there; I surely hadn't heard of these guys and their product before today. Granted, I'm no marketing guru (and apparently neither is their marketing guy), but I think that there are probably far more effective ways to get your product licensed than "use our product or we'll sue you".
no subject
Date: 2007-05-11 08:54 pm (UTC)no subject
Date: 2007-05-11 08:58 pm (UTC)no subject
Date: 2007-05-11 09:04 pm (UTC)The phrase 'laughed out of court' was invented for this kind of thing.
no subject
Date: 2007-05-11 09:10 pm (UTC)no subject
Date: 2007-05-11 11:35 pm (UTC)It won't make it past prelim, the judge will refuse. There's no way the law can oblige a vendor to obtain a third party product.
If Adobe, Apple and Microsoft were making it impossible for those who wanted to use MRT's product, then there might be a case.
But as is... some lawyer/pr guys are earning their keeps.
TK
no subject
Date: 2007-05-12 02:20 am (UTC)no subject
Date: 2007-05-12 02:35 am (UTC)It's likely to get thrown out, and all the offended parties will claim costs, with a healthy bill.
If they are lucky the judge won't asses any sanctions for frivolity.
TK
no subject
Date: 2007-05-12 02:36 am (UTC)no subject
Date: 2007-05-12 12:32 am (UTC)