worst marketing idea ever?

Media Rights Technologies has apparently sent cease and desist letters to Apple, Microsoft, Adobe and Real Networks for "actively avoiding the use of MRT's technologies" (the X1 SeCure Recording Control) in Vista, Flash Player, Real Player, iTunes and the iPod. They claim that failure to use their technology is a violation of the DMCA.

Ooooookay. Well, that's certainly one way to get your product name out there; I surely hadn't heard of these guys and their product before today. Granted, I'm no marketing guru (and apparently neither is their marketing guy), but I think that there are probably far more effective ways to get your product licensed than "use our product or we'll sue you".

(no subject)

Unsatisfied with your current time management system? Here's a promising-looking and straightforward alternative:

GTTFD with Henry Rollins

(via krow)